YOU DON'T HAVE A MESSAGING PROBLEM. YOU HAVE A MEANING PROBLEM.
Most brands end up on what I call BrandTinder.™ They list product and tech features. They are using buzzwords instead of building belief. It's why most brands get swiped left.The best commit to a single, powerful idea.I call it your One RAD Brand Idea™.
Relevant. Authentic. Distinctive.The idea that changes how people see themselves, not just your product.
THE BIG PROMISE
A brand idea isn’t just a nice-to-have, it’s the engine of growth. Your One RAD Brand Idea™ isn’t a tagline. It’s a strategic operating system that helps your team:
Move faster on decisions
Create with conviction
Build a brand people actually care about
“A brand idea is the central organizing principle for everything a company does and says.” – J. Walter ThompsonBecause when everyone rallies around one clear and BIG idea, everything accelerates.
ABOUT STEPHANIE
Hi, I'm Stephanie. I’m based in foggy San Francisco, and I help growth-stage teams align around one RAD Brand Idea to cut through the noise (and the fog) and build brands people actually care about. No abstract frameworks. Just sharp, usable breakthroughs your team can implement immediately. Totally RAD.15+ years helping world-class B2B and B2C teams uncover hidden insights, land deals, grow share, and build ideas that power product, messaging, and momentum.
My approach: The RAD Framework.™
A focused system that delivers clarity in weeks, not months.
"I’ve helped even public companies get unstuck from BrandTinder.™ But for founders, it’s even trickier because product marketing isn’t enough. Features don’t create meaning. A RAD Brand Idea™ gives your team and your market something real to believe in and rally around.”
“Stephanie brought tremendous value and insights to both our organization and our brand strategy. She helped us build the foundation of our communication strategy.” — Jessica J., formerly Ingrid + IsabelResult: Insights, Personas, Buyer Journey and RAD Brand Idea™ guided messaging, product dev, sales decks, and overall company culture.
“Stephanie is full of fresh ideas and new insights that keep things interesting and pushing forward. She brings clarity you can actually act on.” — Elizabeth S., DIKO.co "Stephanie is a rare talent in the strategy world. She is not only smart but fun to work with and fit right in with our culture. - Diko D., DIKO.coResult: Strategy that contributed to market growth for a public edge cloud provider, brand identity for a biotech start - up and more
THE RAD INTENSIVE
A few weeks. One breakthrough idea. A complete, usable brand system.
This intensive gets your team aligned fast through deep stakeholder interviews, market insights, and sharp competitive positioning.
The Process: *Where we get you off BrandTinder.™
Clarity Kickoff – Pre-work, intake, and focused working session to align on goals
Stakeholder Interviews – I talk to key players across functions to surface real gaps, language, inspiration, and insights
Insight Review – I synthesize your data, layer in new insights, and audit culture and trends to inspire your story.
The Workshops – A series of focused and super creative live co-creation sessions where we shape your One RAD Brand Idea
RAD Activation – I develop the messaging tools and activation plan your team will actually use
What You Get
| | What It Is | Why It's RAD |
|---|---|---|
| Your One RAD Brand Idea™ | A unifying belief that rallies your team and story behind something bigger than features | Creates believers not buyers, champions not customers, and movements not just messaging. |
| The Brief | Your strategic foundation: messaging hierarchy + decision filters | Accelerates content and messaging creation, inspires creative execution, and crystalizes your homepage and pitches |
| The Map | A roadmap to activate across marketing, product, and sales | Ensures consistent rollout across touchpoints and teams |
| The Runway | 30-day post-launch support | Keeps execution seamless with real-time guidance |
| Add-On: The Rally | Team alignment workshop | Aligns the full org around the idea to launch with conviction |
| Add-On: Fresh Market Insights | Custom research via qual or scan | Fills in buyer intelligence gaps if needed |
| Add-On: RAD Flash | 1:1 strategy session with pre-work | Fast clarity + 2–3 immediate moves to sharpen and elevate your message |
REAL IMPACT. NOT STRATEGY THEATER
This isn’t a feel-good workshop. It’s a system for moving faster, showing up stronger, and
building the brand your team believes in and your market remembers. Teams walk away with messaging tools they actually use and a brand idea that becomes the spine of how they sell, hire, and grow.
Brands & Agencies I’ve Worked With
From insight to facilitation to strategy
I’ve helped shape businesses from B2B to B2C in partnership with top agencies (currently all under NDA):
Public enterprise-grade CDN + edge cloud provider
Top fitness-tech app used by 100M+ athletes
Public premium audio company bridging design and sound
Public global brand known for peripherals and creator tech
Cloud data platform powering modern analytics teams
Public global creative software company
Public cloud accounting platform for small businesses
Spirits innovation accelerator backed by a global beverage leader
Public global ed-tech company focused on personalized learning
Biotech startup focused on next-gen THC detection technology
Global hard seltzer and spirits brand
Premium e-commerce brand for seasonal home décor
Credit union modernizing its brand to compete with big banks and win the next generation
Security and compliance automation platform for fast-scaling companies
The Cost of Indifference
The Idea That Aligns It All
Nearly 50% of sellers struggle to communicate value.
You can’t scale indifference.Teams without a clear brand idea leave 20–40% growth on the table.
(Forrester, HubSpot, Salesforce)Your One RAD Brand Idea™ isn’t just a throughline.It’s your emotional link to the market.Your filter for faster decisions.
Your North Star for product, pitch, and team.
The RAD Framework
The RAD Framework. The antidote to BrandTinder™
R Relevant to what your buyers actually need (not what you think sounds impressive)A Authentic to your company's DNA (not marketing filler)D Distinctive enough to own mindshare (not disappear in a sea of sameness)
This isn't just about clarity. It's about conviction. A brand with a voice, a point of view, and a purpose.
YOUR VOICE IS YOUR COMPETITIVE MOAT
In an era of AI-generated sameness, your One RAD Brand Idea becomes your human filter. It's the mark of the maker. The message behind the automation.It helps your team ask:
Does this reflect what we believe?
Can customers feel our voice?
Are we building memory or just noise?
I work with founders and leadership teams to translate internal vision into market clarity, so growth doesn't stall at the story.For growth-stage companies, this isn't just marketing, it's strategic advantage. Clear positioning with a big idea accelerates everything from fundraising conversations to talent acquisition to partnership discussions.
HERE’S WHAT CHANGES WHEN YOU HAVE ONE RAD BRAND IDEA™
BEFORE (Most
Teams):
Messaging that blends in
No one remembers what makes you different
"Award-winning, customer-first” blah blah blah
Long sales cycles and internal second-guessing
AFTER (With One RAD Brand Idea™):
A brand idea no one else can claim and a clear rally point teams use across marketing, product, and sales
Buyers understand your edge in seconds
You’re not just another BrandTinder™ profile. Customers feel something
One Northstar that powers content, culture, and go-to-market execution
FREQUENTLY ASKED QUESTIONS
Most agencies deliver a 47-slide deck that dies in your Google Drive. Internal teams can't see the forest for the trees. The RAD Intensive is different. Strategic enough to guide big decisions, creative enough to inspire and surface your big idea, and practical enough that your team actually uses it.
Only if your brand idea is just a tagline. A RAD Brand Idea™ is different. It gives you fresh consistency. It inspires new ideas while keeping you aligned. That's how you scale without sounding scattered. How you build something that sticks. In a world of "more content, less impact," it's how your brand stays memorable while you grow.
About 8–10 hours over a few weeks. One intake meeting, a bit of homework, a few key interviews, two workshops, and a final alignment session. Compare that to the countless hours your team burns weekly debating messaging decisions. And if time's tight, you can opt for shorter 1:1 or small-group strategy sprints.
I tailor the investment to match your company's size and needs. Some clients need the full intensive, others benefit from a focused sprint approach. During our initial conversation, we'll discuss what makes sense for your budget and goals. What I can promise: you'll get clear ROI from day one through focused and inspired decision-making and aligned messaging across your team.
Not at all. Any company trying to cut through the fog needs One RAD Brand Idea. I've worked with everything from consumer brands to SaaS to professional services. If you're fighting for attention in a crowded market and your team needs alignment around a bigger story, this works. The principles are universal, it's the application that gets tailored.
Then I haven't done my job. This isn't me imposing an idea. It's us uncovering the one that's already buried in your team's collective genius. By the time we land on your One RAD Brand Idea™, it should feel less like a surprise and more like recognition: "Of course. That's exactly who we are!"
LET'S GET RAD
One bold idea. Total team alignment. Real momentum.
Book a free 30-minute call to see how we can cut through the fog and get RAD!
Contact Me
The RAD Framework. The antidote to BrandTinder™
